Competition is growing every day, for successful business development it is necessary to constantly look for new and effective ways to attract customers and increase sales. One of the most effective methods is the use of digital marketing, namely: contextual and targeted advertising, as well as active management of social networks.
Contextual advertising, targeted advertising and social networks: three pillars of your online success
It is no longer a secret that contextual advertising (Google Ads, Yandex.Direct) allows you to instantly reach your target audience looking for your products or services. Targeted advertising (Facebook Ads, Instagram, VKontakte, MyTarget) helps find potential customers where they spend time on social networks. And competent management of social networks creates a loyal community around your brand, increasing recognition and trust.
However, managing all these advertising accounts can be complex and time-consuming. Here, specialized platforms such as Click.ru come to the rescue, which help automate and optimize advertising campaigns using tools, for example, for contextual advertising we use anti-click and bidder.
Click.ru: a platform for multi-channel advertising with the possibility of saving
Click.ru offers a comprehensive solution for managing contextual and targeted advertising, combining Yandex.Direct, MyTarget, VKontakte and Facebook Ads. This makes the platform convenient for conducting multi-channel campaigns from a single interface.
Key advantages of Click.ru:
- Multi-channel: Manage campaigns across different ad networks from one platform.
- Cashback on advertising budget: Possibility to save up to 15% advertising costs by returning part of the funds spent.
- Automation: Automate bidding, keyword selection and audience segmentation.
- Client Campaign Management: Offers capabilities for managing multiple client campaigns and reporting systems, making it attractive to agencies.
Automation tools Click.ru:
- Selection of keywords: Based on the analysis of the site content, competitors, data from statistics counters.
- Media planner: In Direct and Ads with the ability to increase forecast accuracy and automatically adjust the plan to the budget.
- Automatic link marker: Automatically add UTM tags to track advertising effectiveness.
- Automatic bid manager: Manage bids 24/7 to optimize costs.
- Ad Generator: Create ad titles and texts based on keywords.
- Audience parsers: Search and segmentation of target audiences and communities on VKontakte.
Click.ru offers three tariff plans:
- Without a license: 0 rubles, but with a reward of 1.5% from the master account. Suitable for small companies that want to test the platform.
- Basic: 2% from the advertising budget of all clients. Provides priority phone support and reduced withdrawal fees. Optimal for companies with a moderate advertising budget.
- Extended: 3% from the clients' advertising budget. No commission for withdrawal of funds and provides the opportunity to earn additionally up to 10.5% from the advertising turnover. The best choice for large agencies and companies with a large advertising budget.
Important! The cost of the tariff depends on the amount of expenses in advertising accounts and the coefficient reflecting the level of service and additional options available to the user.
Features of use Click.ru: what to pay attention to
- Customer support: The sales department only supports the client during the first month, after which support is provided on a residual basis, especially for clients with small budgets (less than 250 thousand rubles).
- Quarterly rewards: Accrued when using at least two advertising platforms, while the costs for the additional platform must be at least 25 thousand rubles or 10% of the total budget.
- Special conditions: The interest rate for contextual advertising is 5%, and for targeted advertising - 8% with expenses from 4 million rubles.
- Bonus 2%: Can be used to purchase additional services such as RoiStat or Calltouch.
Alternatives Click.ru: the choice is yours
There are many ad management platforms on the market, each with its own advantages and disadvantages. For example, there are platforms that offer more personalized support or deeper integration with certain ad networks.
What makes the platform convenient?
Each platform has its own strengths and unique features, so the choice should be made based on the specific needs and budget of your company. It is important to consider:
- Ease of use: How intuitive is the platform's interface?
- Functionality: What automation and optimization tools does the platform offer?
- Support: How quickly and efficiently are issues resolved?
- Cost: Does the platform fit your budget?
Conclusion: Choosing a platform is an investment in your success
Choosing an advertising management platform is an important step to increasing sales. Good luck with your advertising campaigns!
If you don't have an account yet Clik.ru you can register using my link for individual conditions.
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