Setting up contextual advertising for a store of Meat products and meat. The advantages included delivery around the city of Yoshkar-Ola, the owner did not believe in advertising and perceived the site simply as a business card. Nevertheless, the May holidays were approaching and we launched contextual advertising for shashlik and meat with delivery around the city in search and YAN.

The main difficulty was that people in the city of Yoshkar-Ola were not used to ordering online from meat departments.
Yes, people are already accustomed to the fact that online purchases from marketplaces are not new, and it is unlikely that anyone can be surprised by the fact that a grandmother will come to the order pick-up point for her goods.
But here is the MEAT….
It was decided to place greater emphasis on the point of sale and display advertising within a radius of 1 km through the YAN.
We also added keywords to the search and at the moment it was interesting to see what the consumption would be in reality.