Promoting Your Business on Yandex Maps: Getting to the Top | LaunchStrategies

• Place not 2-3, but 20-30 high-quality photographsShow not only the facade, but also the interior, workflow, products, team, and parking. Give customers the opportunity to take a virtual tour.

• Panoramic photos (360°): This is one of the most powerful tools. Indoor panoramas create a sense of presence, significantly increasing trust and the time it takes to view your card.

• Video: Add a video review of your establishment or service. A short video can tell a more engaging story than a dozen still photos.

• Logo and cover: Make sure your logo is uploaded and clearly visible in the thumbnail. A vibrant and informative cover image (for example, a photo of your best project or most popular dish) will immediately attract attention.

• Opening hours: Provide current business hours, including any changes due to holidays. Update them regularly.

• Contacts: Include all possible contact information: phone numbers (preferably directly on the map), email address, links to the website and social media (VKontakte, Telegram, WhatsApp).

• Description: Write a unique, compelling description of your products or services using keywords that people are searching for you (for example, "buy pizza with delivery in Novosibirsk").

• Services and products: Take advantage of special sections. Add price lists, menus, and product catalogs directly to your card. This will keep users on your page and provide them with all the information they need.

• Reviews are your greatest asset: Actively work with reviews.

  • Answer all: Both positive (thank you) and negative (offer a solution). This shows that you care about your customers' opinions.

  • Encourage customers to leave feedback: You can gently ask them to leave a review after the service is provided.

  • Photos in reviews: Reviews with photos carry much more weight and enhance social proof.

• Questions and Answers: This section allows you to answer frequently asked questions (about prices, product availability, and delivery terms) in advance, saving both you and them time.

4. Priority placement and branding: guaranteed attention

To your mark stood out physically on the map among dozens of others, use paid tools.

• Priority placement (PP): Your tag rises to the top of the list of organizations in its category and is marked with a special yellow crown icon 👑. This ensures maximum visibility.

• Branded label: Replace the standard geotag on the map with a unique icon featuring your logo. Your brand will become instantly recognizable on the map. These can be not only static icons, but also animated labels, which are impossible not to notice.

• Stock: Create and publish special offers, discounts, and bonuses directly on your card. This is a direct way to encourage spontaneous purchases and attract new customers.

• Publications (posts): Maintain a microblog right in Maps. Share news, announce events, and talk about new products or employees. This brings your profile to life and shows that your business is active.