Setting up contextual advertising in Yandex Direct and Google Ads for business

1. Instant results. Unlike SEO, which takes months to get going, contextual advertising begins attracting its first customers within hours of launch.

2. Targeting the right audience. You can flexibly customize ad impressions based on geolocation, gender, age, interests, time of day, and even device used (smartphone, computer).

3. Full budget control. You set your own daily limit and cost-per-click. You pay only for actual clicks to your site (using the CPC model).

4. Clear measurability of effectiveness. With analytics systems, you can see everything: how many clicks there were, how much each request cost, which ads and keywords generate sales, and which ones result in losses.

5. Flexibility and controllability. You can quickly stop your campaign, change your bids, ad text, or add new keywords at any time, instantly responding to market conditions.

YAN is a huge network of partner sites where your ads are also displayed. Its key advantages are:

1. Reaching millions of users. Your ads appear not only in Yandex search, but also on thousands of relevant websites, blogs, news portals, and apps.

2. Interest targeting. The system analyzes user behavior and displays your ads to those interested in similar products or topics, even if they are not currently searching for them (retargeting).

3. Variety of advertising formats. You can use not only text and image ads, but also modern ones video formats, native ads (which fit organically into the site content) and smart banners, which automatically adapt to the design of any page.

4. An effective addition to search. YAN is ideal for increasing brand awareness and reaching cold audiences, which can then be further targeted through retargeting.

For e-commerce, we offer custom-tuned solutions that maximize sales automation:

1. Dynamic remarketing. The system automatically creates ads featuring products the user has already viewed in your store, reminding them of them and motivating them to return and make a purchase.

2. Automation via Yandex.Catalog and Google Merchant Center. We'll connect your product feed, and the system will automatically generate up-to-date ads with prices, images, and stock availability.

3. Setting up Smart Campaigns. We use machine learning to automatically select keywords and set bids. This allows us to quickly scale advertising across our entire product range.

4. Focus on key e-commerce metrics: work to increase the average bill, reduce the cost of an order, and increase LTV (customer lifetime value).

Without quality tracking, advertising is a waste of money. We set up end-to-end analytics so you can see your entire funnel:

1. Call tracking. We set up call tracking for ads with call recordings. You can see which ad prompted the customer to call.

2. Goals in Yandex.Metrica and Google Analytics. We track not just clicks, but targeted actions: submitted application forms, adding products to carts, purchases, and downloading catalogs.

3. End-to-end analytics (CRM integration). We connect advertising campaign data with your CRM system. You can see which ads generate not just leads, but actual, closed deals and profits.

4. Transparent reports. You receive regular reports that clearly explain key metrics: the number of applications, their cost, ROI (return on investment), and optimization recommendations.

Our main task is not just to “set up Direct”, but provide your business with a stable flow of customers with a high return on investment (ROI)We handle all the routine work: from strategy development and semantic core selection to daily bid management, performance analysis, and reporting. You receive the finished result in the form of leads and sales, saving you time and money.

Work with us

By choosing our agency as a partner, you receive:

1. Deep analytics before launching and developing the USP.

2. Strategic approach: We think not only about immediate sales, but also about long-term efficiency.

3. Daily monitoring and manual campaign optimization.

4. Transparency: You are always aware of what the budget is spent on and what results it brings.