Contextual advertising aims to attract potential customers and increase conversions by displaying advertisements that are most relevant to the search phrase.
Setting up contextual advertising involves determining the target audience, selecting keywords and phrases for which advertising will be shown, creating advertisements and setting the campaign budget. Another important step in setting up contextual advertising is selecting the platforms on which the ads will be displayed and determining a targeting strategy. In addition, it is necessary to analyze competitors and determine the optimal indicators for assessing the effectiveness of the campaign.
Yandex.Direct
Google Analytics
Yandex.Metrica
Google Ads
Contextual advertising plan
We check the frequency of requests, identify competitors, and determine an approximate advertising budget
Action
We collect keywords, cluster keywords, create ads
Setting
We select a suitable strategy, analyze and build hypotheses based on the data obtained
Test
We launch advertising and set it up from smaller to larger
We replace employees in the company and work as a remote IT department.
Get your advertising account within a few days, and be aware of the process. We have everything you need to launch contextual advertising, and we will be happy to help you.
We not only create contextual advertising, but also take advertising accounts for support and train people within companies.
Contextual advertising makes it possible to reach your audience as accurately as possible. This is a tool with a large reach that allows you to attract potentially interested users.