Setting up contextual advertising

Contextual advertising aims to attract potential customers and increase conversions by displaying advertisements that are most relevant to the search phrase.

Setting up contextual advertising involves determining the target audience, selecting keywords and phrases for which advertising will be shown, creating advertisements and setting the campaign budget. Another important step in setting up contextual advertising is selecting the platforms on which the ads will be displayed and determining a targeting strategy. In addition, it is necessary to analyze competitors and determine the optimal indicators for assessing the effectiveness of the campaign.

План по контекстной рекламе

Проверяем частотность запросов, выявляем конкурентов, определяем примерный рекламный бюджет

Действие

Собираем ключевые слова, кластеризуем ключевые слова, составляем объявления

Setting

Подбираем подходящую стратегию, анализируем и строим гипотезы на основе полученных данных

Test

Запускаем рекламу, и настраиваем ее от меньшего к большему

We replace employees in the company and work as a remote IT department.

Get your advertising account within a few days, and be aware of the process. We have everything you need to launch contextual advertising, and we will be happy to help you.

We not only create contextual advertising, but also take advertising accounts for support and train people within companies.

contextual advertising

Преимущества контекстной рекламы

Contextual advertising makes it possible to reach your audience as accurately as possible. This is a tool with a large reach that allows you to attract potentially interested users.

Преимущества Рекламной Сети Яндекса

This is a tool with a large reach that allows you to attract potentially interested users.

Реклама для интернет магазинов

For online stores with a large number of products, there is also a solution to run ads for each product through the Smart Banners tool.

Отслеживание

We connect and configure Yandex.Metrica so that you can see all user actions on your site.

Наша задача

Eliminate inappropriate clicks on ads, increase the number of targeted hits.