Contextual advertising is a form of online advertising that is displayed on the pages of search engines and other sites related to the subject of the advertised product or service. Advertisements are shown to the user based on the keywords they enter in the search bar or based on the content of the page they are viewing. The main goal of contextual advertising is to attract potential customers and increase conversion on the advertiser's website.
Targeted advertising is advertising that is shown to a specific audience, selected based on their characteristics and behavior on the Internet. This allows you to more accurately target potential customers. These ads may be shown on a variety of channels, including social media, search engines, websites and other platforms. For targeted advertising, various methods are used, such as audience segmentation, user behavior analysis and selection of appropriate promotion channels.
Contextual advertising and targeted advertising have a common goal - to attract potential customers and increase conversion on the advertiser's website. However, the main difference between them lies in the way the audience is selected.
Contextual advertising selects an audience based on the content of the page that the user is viewing, or based on the keywords that he enters into the search box. Thus, advertisements are displayed only to those users who are interested in this topic.
Targeted advertising, in turn, uses a wider range of data to select an audience. It can take into account parameters such as the interests and behavior of users on the Internet.
However, it depends on the specific situation and the objectives of the advertising campaign. If an advertiser wants to reach a wide audience, then targeted advertising can be more effective. If the goal is to attract customers with specific requests, then contextual advertising may be more appropriate. In any case, both types of advertising have their own advantages and can be effective in different situations.